Biomediatized directives subtly leverage a positive framing of the healthcare system in the hope this may influence how the public feels about it Healthcare organizations need to explore innovative communication strategies, particularly in a landscape increasingly marked by public distrust towards healthcare messaging. Twitter offers a dynamic platform for the NHS (National Health Service) to experiment with new communication tones, with the medical docu-series Geordie Hospital acting as a focal point. Screenshot of Geordie Hospital's homepage on an NHS trust's site What are Biomediatized Directives? Biomediatized directives are a category of tweets categorized to refer to messages crafted by an NHS trust to subtly encourage viewers to watch Geordie Hospital. They are characterized by their blend of praise for healthcare workers with promotional language, framing the show as a realistic portrayal of the healthcare system. For instance, a tweet may call to "Meet some...
A space on the communication of health and healthcare from a medical humanities perspective